Shopify · online store

Free widgets for an online store on Shopify

Store conversion dies at hesitation, and most 'social proof' apps manufacture urgency with invented numbers. A real online-now count and a real countdown to a sale ending do the same job honestly — and a click heatmap on the product page tells you which part of your own layout is being ignored.

What you are trying to do here is reduce hesitation on the product page without lying about demand. Three widgets below do that; the other 15 in the set mostly do not, so they are not on this page. No app. Shopify renders raw HTML and script tags inside a Custom Liquid block, so there is nothing to install from the App Store.

The three worth adding

  1. 01

    online users counter

    On Shopify this goes in the product or page template itself — a live count only changes behaviour when it sits in the same line of sight as the price or the button.

  2. 02

    countdown widget

    On Shopify this goes in the product or page template itself — a countdown works above the fold on the page that's actually selling the thing.

  3. 03

    click heatmap

    On Shopify this goes in theme.liquid, just before </head> — it has to load on every page before your clicks happen, and it renders nothing visible.

Where to put them

Online-now and the countdown go next to the add-to-cart button; the heatmap goes site-wide in the head or footer and is read in your dashboard, not shown to shoppers.

Questions people ask

Which widget should an online store on Shopify add first?

online users counter — Store conversion dies at hesitation, and most 'social proof' apps manufacture urgency with invented numbers. A real online-now count and a real countdown to a sale ending do the same job honestly — and a click heatmap on the product page tells you which part of your own layout is being ignored.

Where do the widgets go on an online store?

Online-now and the countdown go next to the add-to-cart button; the heatmap goes site-wide in the head or footer and is read in your dashboard, not shown to shoppers.

Do I need an app for this on Shopify?

No app. Shopify renders raw HTML and script tags inside a Custom Liquid block, so there is nothing to install from the App Store.

Other site types on Shopify